Market Domination: Amazon or Google?

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Google has disrupted an area which Amazon dominates with its alternative e-commerce platform, Google Shopping.

Is this good news?  According to Kyle C. Murphy, practitioner faculty of strategy at Pepperdine Graziadio Business School, who knows e-commerce inside out, it is. 

Below he offers insights as to how smaller companies can profit.

Learn more about how Google and Amazon's competition is a win for smaller e-commerce companies.