Is There No Such Thing As a Simple Global Marketing Strategy?

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Today’s international frontline marketers have quickly learned that there is no such thing as a simple global marketing strategy. They know that local nuances and cultural differences can put the kibosh on—or put an end to, make less effective, insert local phrase here—even the most well-meaning of top-down strategies. At least that is what Lauren McMenemy says.

Is a global marketing strategy really necessary for your business? If you were to develop an ad campaign in the United States, do you think the same campaign would be effective in France? In this article Laurel Delaney examines why it’s important to create a global marketing strategy for your business (no matter what size it is) and what the benefits are to crafting one.

Meanwhile, you can read Lauren's entire article about how a great global marketing strategy rests on local execution.