Using LinkedIn to Grow Your Business Globally

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Before you develop your LinkedIn strategy and promote your domestic business to a global audience, here are five things you should consider.

1. Understand who your prospect is and go beyond local limits.
2. Understand LinkedIn specifics and how you can best leverage them to go global.
3. Write your LinkedIn headline in a way that will leave your international prospects thinking, "Yes!"
4. Write an attractive LinkedIn summary -- not a resume, but something that might help the reader with a specific need.
5. Understand the cultural habits and customs of the people you are trying to reach.

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