Create an Open Space

©iStock/Selim Dönmez

Ingenuity founder and CEO Amy Wilkinson explains that there are many ways that opportunities can be recognized and she feels Elon Musk represents a great example.  Wilkinson is also a lecturer at Stanford Graduate School of Business, and author of The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs. 

“Just like an architect who wants to build a building from the ground up, you're looking for an open space, a green field. An open space is often a problem, meaning problems are really great opportunities because people aren't tackling them. There's not a lot of competition, often, around solving problems.”

The idea, she goes on to say, is to look for a problem and reason by first principles.

Learn more about open space thinking and entrepreneurship (includes video).