Questions to Ask Before You Global

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Oh it is so nice to see our friend and colleague Dr. Jana Matthews, ANZ Chair in Business Growth, Professor, and Director of the Australian Centre for Business Growth at the University of South Australia’s Business School talking about questions you need to ask before you go global.

She says:

While there are many benefits to taking a company global, there are also many pitfalls. Answering these questions should help identify whether you have the people, processes and systems in place to successfully “go global."

Read the entire article to learn whether your product will be relevant in a different market, what pitfalls you are likely to experience, how much cash you will need to ensure success.

And for more on going global, visit the best of the best here.