Looking to China for Global E-Commerce Growth

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China is already a global force in e-commerce and digital technology, but it’s not too late for retailers to get into the game and win big.  According to eMarketer, 24 percent of China’s digital shoppers will make a cross-border purchase this year, lifting the market’s value by 15 percent year over year to $115.5 billion.

Cross-border shopping is becoming a way of life for Chinese consumers who put high value on securing brand-name and luxury items directly from the manufacturer.

To succeed in China, you must learn the ropes and keep certain strategies in mind.  Here are a few that address why retailers should focus on China for global e-commerce growth.