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Walmart, with its sourcing model, and Amazon, by offering a Global Selling Programme, are raising the aspirational bar on small Indian businesses, elevating them to earn the coveted tag of ‘global entrepreneurs’.
Additional points highlighted in the article below:
- Walmart sets up global sourcing centre in Bengaluru that sources India-made products for catering to 14 foreign markets; it procures over 95 per cent of the goods sold in Best Price stores from local companies.
- Amazon takes ‘Make in India’ to the world, bolstered by its Global Selling Programme; it is empowering sellers from small towns in India by scaling up their businesses and leveraging the digital economy.
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