阿里巴巴正在通過英語門戶實現其全球抱負

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Alibaba is fulfilling its global ambitions with an English-language portal (阿里巴巴正在通過英語門戶實現其全球抱負) on Tmall, one of the single largest online retailers in China’s $1 trillion e-commerce arena.

The e-commerce giant began offering an English-language portal on Tmall for the first tim to entice more merchants from around the world to sell to Chinese consumers. 

Alibaba is seeking new growth engines to offset a cooling economy at home as the trade war rages on, while fending off increasingly aggressive competitors locally and globally.

Read more about how Alibaba aims to double global brands with its new English site.