Go Twitter, Go Global!

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Big 'global' news.  A new executive has joined the ranks of Twitter’s global business marketing team.  Gap Kim will oversee global business marketing at Twitter, aiming to help businesses improve results from platform’s advertising capabilities.

Here's why this is important.

Kim boasts more than 20 years of experience in the tech and digital sectors, leading digital adoption and growth across mobile, video, search, messaging, and social at companies including WhatsApp, Facebook, and Google.

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Kim's theory on Twitter:  "“In this day and age, that [Twitter platform] is a critical opportunity for marketers to make meaningful connections with influential audiences to grow their business and brand.”