How Global Small Businesses Should Prepare for the Emerging Global Internet Access

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Jim Cashel, for Harvard Business Review, says it is reasonable to predict that, in the next three to five years, most of the planet will have some access to reliable, if somewhat expensive, broadband. That means over three billion people will be, for the first time, directly connected to the global economy.  He goes on to say:

The business community should consider this emerging market with astonishment, if for no other reason than its vast size. It will present challenges in terms of economics, geography, language, and demographics. But businesses that are aware of the changes to come, that appreciate the speed and reach of global broadband expansion, and that prepare appropriately for new markets will enjoy a range of unprecedented opportunities. Specifically, businesses should prepare in four areas.

Learn about the four areas here and how businesses should prepare for the Global Internet Access.

About Jim Cashel:  Jim Cashel is Chairman of Forum One, a digital agency, and author of The Great Connecting: The Emergence of Global Broadband, and How That Changes Everything. During academic year 2018-19 he was a Visiting Fellow at the Harvard Kennedy School.