Wednesday, July 10, 2019

Strategic Partnerships Can Take You Global

©iStock/Richard_Lawrence_Photo
Kentucky-based Rabbit Hole Distillery, a high-end whiskey and bourbon maker, has entered into a strategic partnership with Pernod Ricard, one of the world’s largest spirit companies.  Kaveh Zamanian, Rabbit Hole’s founder, will maintain his shares in Rabbit Hole and will continue to operate the company.
Both Pernod Ricard and Rabbit Hole share the same spirit and beyond that, both companies are fully aligned in their values and cultures.
With Pernod Ricard now onboard and with Zamanian’s continued leadership, Rabbit Hole’s distribution will expand, with the goal of connecting with spirits lovers throughout the world.

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