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©iStock/Chainarong Prasertthal |
U.S.-based small to midsize enterprises (SMEs), especially those in the business-to-business (B2B) realm, have been left behind in the rush to meet growing e-commerce demands of consumers. Digital marketplaces catering to small businesses in the B2B world have been mostly non-existent, despite global B2B e-commerce estimated to be a $24 trillion industry. Alibaba and UPS are not the only ones clamoring to get in front of 30 million American sellers for SME action.
FedEx Corp. has made SME penetration a top priority, and has already announced seven-day-a-week service, extended pick-up times and expanded access points targeted at that market. Amazon.com, Inc. considers SMEs the lifeblood of its business, with its “Fulfillment by Amazon” service, in which smaller merchants use the company as its marketing, fulfillment and delivery partner, representing more than half of its total sales.
Learn how
long e-commerce wallflowers, small and midsize enterprises have become the belles of the ball.
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