Small Businesses in the United States Are Driving Ad Spend Growth Globally

©iStock/Mykyta Dolmatov

Small businesses in the United States are driving ad spend growth globally.  How or why is that?  A lot has to do with self-serve and cost-efficient ad buying tools from the duopoly between Facebook and Google.

While small businesses haven’t yet begun advertising heavily on social media outside of the United States, Zenith [from Jonathan Barnard, head of forecasting at Zenith] expects the same dynamic to take off in other markets soon.

Learn more about how small business drives global ad spend growth and why the duopoly between Facebook and Google reaps the rewards.