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General Mills, for the first time in 40 years, is adding heart shapes to Honey Nut Cheerios and original yellow-box Cheerios in an effort to propel heart health conversations. The heart health benefits of the cereal have been on the front of the box for decades (as noted above in their standard box).
The new limited-edition boxes are already starting to show up on store shelves and will be available nationwide in January [2020], a time when healthy eating returns to the forefront with New Year's resolutions.
This isn't the first time the brand has added different shapes.
Learn more here.
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