The Idea of Real Food Without Preservatives Is That It Can Get Ugly

©iStock/Serget_Dubrov

Burger King is showcasing a nasty looking Whopper to promote the idea that it is dropping preservatives from its food.  And they call it something!  How creative is that?

The campaign, aptly called “The Moldy Whopper,” shows what happens if a Whopper is left out on a table for more than a month. Spoiler alert: It spoils. It underscores the chain’s decision to eliminate artificial preservatives from its food.

View a time-lapse video that shows the burger getting nastier by the day.