Plan Your Comeback

©iStock/tumsasedgars

To maximize their potential when they emerge from the crisis, retailers must factor in the realities of the post-coronavirus world. In this article, McKinsey & Company shares a perspective on the trends that will affect US apparel and specialty retail stores post crisis and the strategic imperatives that will enable them to thrive in the “next normal.”

Read more about how to be prepared for a post-COVID-19 future.