Lessons from the Great Recession in 2008

©iStock/NTon1

"Flexibility — both in product lines and operational structure — will help vulnerable businesses survive," says Michael Chow, lead data analyst and economist at the National Federation of Independent Business (N.F.I.B.). The key is listening to customers and anticipating their needs, both today and after the pandemic.

Now is the time to scale up in the spirit of collaboration.

Read more about how small businesses today must focus on adaptability and prepare for timid consumers going forward.