What's Your Brand's Global Shelf Life?

©iStock/Michall_Petrov-96

Whether you’re launching a new product or rebranding an existing one, marketers often spend months analyzing data, conducting interviews, and carrying out research to find the best name to set themselves apart from competitors.

No matter how thorough you may be, if your research is biased toward your home market, you’re likely to run into challenges when you expand internationally. 

What can marketers do to set a brand up for global success from the start?

Read on to find out.