Apple eCommerce Store Redesign Plus Other New Software

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The Apple Store has been redesigned and the company restored the dedicated Store tab in its navigation bar.

The new Store web page, which includes a carousel of product categories and quick links for shopping with specialists or locating nearby Apple stores, mirrors the iPad and iPhone version of the Apple Store app.  What's noticeably different is that Apple has brought back the company's iconic products with big photos against white backgrounds. 

Apple has redesigned its product category pages using a card-based look on some product lines, including Mac, iPad, iPhone and Apple Watch. Apple is also calling out the so-called “Apple difference,” an initiative that focuses on customizing products before you buy them, gift wrapping and personal online sessions to learn more about the device.

Finally, Apple will launch new software later this year that will analyze photos stored in a user’s iCloud Photos account for sexually explicit images of children and then report instances to relevant authorities.