Disruption in the Fashion Industry: Gray Market Digital Sales Emerge

©iStock/Grosescu Alberto Mihai

Want to be a player in the multibillion-dollar luxury “gray” market, a fast-growing sales sector that has historically operated out of sight of most Western consumers?  Think of is as a secretly discounted modern luxury digital market. 

Try these on for size:  Baltini (Italy), Italist (USA), FarFetch (London), and Cettire (Australia).

Gray market sales – or what used to be known as parallel importing – have been ending up in millions of digital shopping baskets. Read on to learn more.

The Fashion Law is a website exploring the legal and commercial challenges facing the gray market industry.