Are U.S. Global Small Businesses Slowest to Adopt Better Technology?

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According to Xero, simple changes in habits and process could prove more effective than costly educational campaigns in helping small businesses take advantage of digital technology’s benefits.

The One step study surveyed more than 4,200 small business owners in six countries (Australia, New Zealand, the UK, the US, Canada, and Singapore). Carried out in partnership with behavioural science consultancy, Decision Design, the report found that small businesses which readily adopt new technology enjoy on average 120 percent higher revenue. 

Read on to discover the true risks and rewards of technology adoption, allowing small business leaders to overcome confusion and uncertainty to make more rational decisions about the different options they may face.