Does It Make Sense to Go Global?

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Does it make sense to go global?  We certainly think so.  And according to Wendy Pease at Entrepreneur Magazine, she thinks so, too.

The answer is yes--expanding to international markets helps companies grow, increases buying power, and diversifies market opportunities. It better prepares the company to weather changes in the domestic economy. It can result in higher revenues, increased profits, a diverse customer base, and improved stability.

Read on to discover how using the Internet opens more doors for global growth and enables entrepreneurs to study potential markets and the buyer's journey from the comfort of their own office.