Finding Global Brand Desirability

©iStock/Nattakorn Maneerat

Finding global brand desirability, according to Lisa Shiqi Yu, Genlab CEO and former digital transformation head of L’Oreal China and Elijah Whaley, VP of Marketing at Gainfluence, comes from combining superior product quality with defining your brand purpose, delivered through extraordinary customer experiences.

When it comes to long-term brand building, the local beauty brands can learn a lot from foreign brands.  See what the future brings.