To Recession-Proof Your Global Business, Focus On Customer Loyalty and Go Deeper With Them

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As John DiJulius says in this article, customer loyalty is every company’s greatest asset in any economy.

Redirect your marketing budget to focus on the loyal customers who are trying to give you more of their business. Go deeper with them, build stronger relationships, anticipate their needs, follow up, say thank you spontaneously, and fix what needs fixing. Fight for everyone in your customer base and watch your cash reserve grow.

That's your start to recession-proof your business.  Wait, there's more.