Alibaba Goes From a 1 Million Goal to 2,000 Small U.S. Businesses Per Year

©iStock/Robert Way

Alibaba is going through a major transformation – transformation these days means cutting budgets, firing people and running a much leaner ship.  Also with the transformation comes a more realistic goal on their future performance.

History:  Alibaba launched its B2B eCommerce site, Alibaba.com, in the U.S. three years ago and set a goal of adding 1 million local businesses and global reach, but the company has fallen short of those targets in the ensuing years, the report said, citing three people familiar with the operations.

The majority of U.S. sellers cancel their subscriptions after a year, past and current employees said in the report. One person said Alibaba.com is now looking to sign up 2,000 small U.S. businesses per year rather than the 1 million goal.

Read on to see how the efforts of Alibaba to rival Amazon are falling a bit short.