India Is Shaping the Future of E-commerce

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This month, retail giants and government regulators around the world will be watching closely as India rolls out the Open Network for Digital Commerce (ONDC) in 100 major cities. 

ONDC is a government-backed initiative that was conceived by non-profit think tanks. The project, championed by Indian billionaire and Infosys founder Nandan Nilekani, aims to create a level playing field in online commerce by putting tens of millions of kiranas (Indian family businesses) on an even footing with online giants such as Amazon, Google, and India’s Flipkart(a Walmart subsidiary).

Read on to see how India is shaping the future of e-commerce, at least for the summer of 2022.