Don't Ask Why, Ask Why Not? – When Going Global

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The U.S. Small Business Administration estimates nearly 96% of the world’s consumers live outside the United States, and two-thirds of the world’s purchasing power is held in foreign countries. Yet only 3% of the U.S.’s small businesses export goods or services. For many U.S.-based entrepreneurs and SMBs, this is a blind spot.

For SMBs, tapping significant growth opportunities internationally isn't as difficult as it once was.

Here are the top three questions small businesses should contemplate on their journey into international commerce and how leaning into digitalization can provide much-needed answers.