What's the One Thing You Need to Remember Before You Go Global?

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First, read this – that is if you want to launch globally and profitably.  Next, if you are like creative agencies all over the world, they are looking for stable horizontal growth in tough economic times – both in the traditional way with a new office and big local hires, and in ways enabled by our infamous new normal, with satellite presences and remote workers.  This can be accomplished by way of breaking into new markets, outside one's own backyard.

At a recent roundtable with The Drum Network’s New York chapter, they gathered some of the European independents and groups expanding into the US alongside some North American stalwarts to ask:  how do you get global expansion right in 2022?

Find out.