Benefits to Branching Into Foreign Markets

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Global markets offer tremendous potential for developing new customers.  Globalization isn’t a trend, it's a necessary strategy for expansion.  Presently, some 96 percent of the world’s consumers live outside the U.S.  Taking business abroad, therefore, is not only irresistible, but an essential requirement for any future-focused company’s growth strategy.

Here are 5 benefits to branching into foreign markets.