Don't Overestimate the Staying Power of the Pandemic’s E-commerce Boom

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During the pandemic, businesses of all sizes, from mom-and-pop shops to big box retailers, invested heavily in growing their digital footprints — including through advertising on social media — to reach the rapidly expanding online customer base.

Instead, the digital shopping revolution appears to have stalled.

Meta chief executive Mark Zuckerberg made a startling admission on Wednesday during a private Zoom call for the 11,000 workers his company had just laid off: They were losing their jobs partly because he overestimated the staying power of the pandemic’s e-commerce boom.

Don't make the same mistake.  Focus on your core business and think now, more than ever, about innovation.  How to make your core sing.

We salute all veterans today, 11/11/22.