Scrollable Short-Video Formats Are on the Rise

©iStock/grinvalds

It was only a matter of time before e-commerce companies got on board with the scrollable short-video format like TikTok's.

Now, Amazon launched its own version of this feature, unveiling the new Inspire feed on its mobile Amazon Shopping App. While the company shies away from comparing the new feature to TikTok, the format is familiar.

Oh no one wants to claim that they are riding off someone else's idea and basically trying to improve on it.  No one.

Read on – From Amazon to tech startups, e-commerce takes on the TikTok-style feed.