Making Events More Affordable for Global SMEs

©iStock/Caiaimage/Sam Edwards

SMEs are keen to get back to attending in-person business events after Covid, but it’s often an expensive exercise. What can organizers and attendees do to bring down the barriers to entry? 

According to a survey by American Express Global Business Travel, SMEs are planning more meetings and events than any other kind of firm, with 65% budgeting to spend more on such activities this year compared with 2022.  

As one event planner put it:  "My advice to planners is to review why events are on and how you can reduce the number of events hosted, while creating more experiential, unique events that maximize participation"

Learn more about how to maximize participation at events, use machine learning to streamline events, and offer assistance to global SMEs.