What Role Does Digitization Play in Global Expansion?

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Apurva Palnitkar, Senior Director Marketing, GoDaddy India says that in today's technology-driven world, the adoption of digital tools and strategies has become paramount for small businesses seeking to thrive and expand their presence beyond local boundaries.

SMEs are successfully integrating digital tools into their operations in order to gain competitive edge, improve efficiency, reach a wider customer base, and most importantly in order to go global more effectively. 

Discover the few advantages of going digital as a global SME and make sure to assess your needs, budget, and resources when selecting and implementing digital tools to ensure they align with your business goals.