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Amazon provides the perfect opportunity to sell to millions online, extending reach far beyond a brick-and-mortar storefront. Due to the sheer volume of web traffic that Amazon receives each month, many sellers focus all of their efforts exclusively there rather than open their Direct to Consumer (DTC) website.
eCommerce brands will see greater success by narrowing their target audience rather than selling to every consumer in the world.
Learn about three basic types of ads that appear in specific places with Amazon targeting.
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