Global-First Mindset

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What’s the difference between doing business globally, and being a global-first business? What are the positives, pitfalls, and most crucially, how do you ensure your business isn't left behind in the race towards global-first dominance in 2024? 

Doing business globally might involve expanding your operations across borders, tapping into international markets, and perhaps establishing a presence in multiple countries.  

On the other hand, being global-first is a strategic mindset that places the global market at the forefront of every decision. 

Learn more about the distinction between the two here.