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However, Statista data analysis indicates the Asian e-commerce industry, spurred by online retail giants such as Alibaba, AliExpress, JD.com and Rakuten, will gross $1.93 trillion in 2024, 16% more than in 2023 and accounting for more than half of global e-commerce revenue.
Statista expects around 300 million more people to utilize e-commerce sites and shopping apps this year, pushing the total user count to more than 3.4 billion, or 42% of the world's population.
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