Quest for International Expansion by Asian-Pacific Consumer Product Companies

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For Asia-Pacific CPGs, international growth is more critical than ever due to maturing domestic markets. Fortunately, the growing popularity of Asian culture enhances their chances of success.

As growth in domestic markets slows, Asian companies must expand internationally to keep thriving.  They are also wrestling with numerous strategic questions, including:

1. Which markets should we enter first?
2. Which consumer segments should we target?
3. Should we act as a category disruptor, or should we “play by the rules” of the foreign market?
4. Should we drive growth organically, or inorganically through M&A?

Bain & Company offers several approaches to success drawing from extensive experience working with leading Asia-Pacific-headquartered FMCGs on international expansion.