Today in Global Small Business: Ad Campaigns That Are More Inclusive Have a Positive Impact

©iStock/Sakorn Sukkasemsakorn

What's affecting me, my clients, my colleagues and other global small business owners:

• A new academic research carried out for the advertising industry suggests that “Go woke, go broke," the snappy catchphrase devised by rightwing groups as a warning to brands, has got it all wrong.  New evidence that ad campaigns that are more inclusive have a positive impact on profits, sales and brand worth.
• Bed Bath & Beyond is pursuing global sales in key international markets, starting with a licensing agreement for stores in Mexico.
• Quote of the week: “Never write an advertisement which you wouldn’t want your own family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out…” – David Ogilvy
• The NFL is going global and that's a good thing (to some).
• Last week the Private Label Manufacturers Association met in Amsterdam, this week the Canadian Council of Grocery Distributors meets in Vancouver and next week CIES, The Food Business Forum, convenes in Paris.  Global retailing is happening.
• The digital public infrastructure (DPI) of India is increasingly finding traction in other countries – truly global – and its reach is only going to increase.