Orange Scarcity Forces Producers and Brands to Rethink Global Strategies

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The orange supply chain faces an unprecedented crisis – a scarcity which has forced major producers and brands to rethink their global strategies to meet demand.

With the soaring cost of orange juice, up 130% year-on-year according to Mintec's Benchmark Prices, brands are turning to innovation to offset challenges.

The orange juice market faces significant challenges, from environmental disasters to persistent plant diseases.  While brands and producers are finding ways to adapt, uncertainty remains.