What DTC Brands and Retailers Need to Know to Stay Ahead

©iStock/Nadezhda Kozhedub

With discussions heating up around new tariffs on imports—particularly from China—U.S. brands face a critical question:  how to adapt supply chains without squeezing margins or raising prices in ways that disrupt customer loyalty.  We covered part of the solution, for example, with "Is Manufacturing in Cambodia a Good Alternative to China?" 

Tariffs may seem like a blunt policy tool, but their impact on everything from sourcing to pricing strategy can be complex, significant, and lasting.

Who decides on tariffs?  What will be the potential impact on supply chains and costs?  How do you mitigate the impact?  Find out more on how to adapt for long-term resilience.