Friday, December 27, 2024

From a $4K Investment into a Multimillion-Dollar Brand

©iStock/Jonathan Ross
After a successful Kickstarter campaign, Cofounders Heather Aiu and Rachael Leinaʻala Soares launched Aloha Collection to produce Hawaii inspired waterproof bags with each contributing $2,000 of their own money.

The Kickstarter campaign helped them secure their first customers and distributors. Today, their company is a multimillion-dollar brand with retail stores in Hawaii, California, and at the Walt Disney World Resort in Florida.

Here’s how they turned that initial $4,000 investment into a business that lets them live a dream lifestyle. 

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