Create a Space of Your Own to Thrive in the Global Arena

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Small and medium-sized businesses can compete with multinational corporations in the global space by leveraging, rather than minimizing, their size. This very difference gives small and medium-sized businesses the exact edge they need toward creating a space of their own to thrive.

Take, for example, the meteoric rise of Crumbl Cookies, which can be attributed to its agility.

The company's unique approach involves rotating its menu weekly and creating excitement among customers through platforms like Instagram and TikTok. Its limited-time cookie options and social media presence have turned Crumbl Cookies into a viral sensation, with fans posting mouthwatering photos and videos, further amplifying brand awareness. If Crumbl Cookies only sold the same six cookie flavors at all times, as larger companies typically do, it would not have found such success.

Read the entire article, here, covering how small and medium-sized businesses can compete with multinationals in the global arena.